As someone who writes guest articles full-time, I know how difficult it can be to ask for links back to your company website. There are many editors who understand the importance of SEO, but there are also many editors who dislike writing solely for SEO purposes no matter how great the article. You then have the editors who are skeptical of your links. Believe it or not, there are quite few different preferences you’ll come across when asking for backlinks in your guest articles. For some editors:
- If your links are not completely related to the article, they don’t want your content.
- If you try and fit links into the copy of your article, ain’t gonna happen.
- If you’re hoping for a link other than your homepage link, you’ll get a nice “no thanks.”
- If you’re hoping for a link other than a social media profile link, forget it.
- If you are only going to be able to contribute to a site once unless you can have a new backlink each time, well you might actually make them a little angry.
All in all, this can become overwhelming for a writer. However, it is extremely important that you can earn backlinks in all of your articles. Whether you’re hiring a full-time writer like me or taking care of SEO all on your own, learning how to ask for backlinks and get them is going to be crucial to improving your search engine rankings.
Tips and Tricks to Getting Backlinks in Your Guest Articles
- Offer a Reciprocal Link – Many blog owners might be willing to give you a link back to your website if you do the same for their website. In other words, you can offer a great piece of content with a link to your company, and then offer to post a piece of their content on your website with a link back to their website. This will benefit them from an SEO perspective, so they could see it as a great deal.
- Be Personal – Editors are often weary about backlinks in guest articles because they think it is a calculated process. Explain to them why the backlinks are important, and let them know that you’d be happy to answer any questions or discuss the types of links they would prefer.
- Discuss the Content First – Make the bulk of your email about the content of your article, and then explain the importance of earning a backlink second. Once they get the feeling that you aren’t writing specifically for the link, they will be more apt to include it.
- Read the Guidelines – There may not even be a reason to discuss backlinks when talking with an editor if they have already explained the issue on their website. Many websites have a “write for us” or “guest post” tab that will detail everything you need to know about contributing an article. Make sure you look at this first so if there is anything you need to ask you know where the editor stands. This will also help show them that you are serious about their website.
The most important thing to remember is to just be sympathetic. Understand that there are a lot of companies out there who offer terrible content and send out mass emails asking for a backlink. This can get frustrating for an editor, so you need to show that you have something great you can offer.
Photo Credit: galatians419.blogspot.com
Amanda DiSilvestro is a writer on topics ranging from social media to phone systems. She writes for an online resource that gives advice on topics including credit card processing to small businesses and entrepreneurs for the leading business directory, Business.com.