One of the ways to drive traffic to your web site is with pay per click advertising. Pay per click, also known by PPC, can be a great part of an advertising strategy, as well as a way to get people to simply check out your website. Pay per click can work hand in hand with search engine optimization to get potential customers to find your web site.
One of the advantages of PPC is that unlike SEO, which can take time to get traffic to your web site, with a good pay per click campaign, you can set up a PPC advertising campaign today, and have traffic directed to your site tonight. That is how quickly it can work.
So what do you need to know about setting a budget for PPC? Here are some tips:
Make sure you don’t overspend
Think about what you can afford each day, and for the whole campaign, and set the PPC accordingly. It is very easy for you to face huge overruns on your campaign if you don’t have that limit set up first. You don’t want to ring up bills this way if you don’t have the budget for it. You also want to spread the budget over each day, so be sure to set up the daily budget function in Google, Bing, or whatever PPC system you are using.
Consider what results you want
If you are looking to have a better ROI, or just to promote a new product, you might have different goals. What you are trying to do should reflect that – some things you might want to spend more money on than others. You might be able to spend more money if you get good results. In addition, you might want to think about what a successful campaign looks like for you. Think about what your conversion rate could be, and how many more sales you can make on it.
Monitor your campaign every day
When it comes to PPC in NYC and elsewhere, it is important that you pay attention to what is happening in your campaign each day. Perhaps the campaign is working very well and exceeding sales expectations, in which case, you might want to add to the budget. It could also be that the campaign is working too well, and selling out all of your stock. Or maybe your PPC in NYC campaign isn’t really working, in which case, you may want to cut your budget.
To learn more about PPC in NYC and elsewhere, click here.
Lisa Swan writes for internet marketing sites like Blue Fly Web Marketing.