Why Responsive Web Design is Important

Mobile web design is becoming more and more popular, and is turning into a necessity, rather than a benefit. Below we explain some important reasons to have a mobile website. Remember, PixelPulse offers mobile and bespoke web design solutions

1. Google has a separate index for mobile content.

Ranking on mobile is easier because Google has a much smaller index of content under mobile, as this segment is still in its infancy. Therefore, if businesses get a mobile site today, they stand a very good chance of being highly ranked.

2. One out of every five Americans is on the mobile web every day. As the percentage of mobile web users increases rapidly, businesses should not miss the opportunity to capture this audience and preempt the competition.

3. 20% of all households are now “mobile-only”.

With these statistics, it is a foregone conclusion that the mobile web will overtake the desktop. In the near future, most of the visitors to a website will be through mobile. Mobile devices such as the iPhone and Android have revolutionized web surfing, enhanced the experience dramatically, and continue to drive more consumers to use mobile devices for browsing the Internet.

4. £1.1 billion purchased from mobile devices in 2009

Purchasing from mobile devices is on the rise, and studies indicate that buying confidence levels are also increasing, paving the way for an exciting new platform for e-Commmerce.

5. Mobile marketing and advertising is exploding and is going to hit £2.1 billion by 2012

Advertising spend gives analysts a good indicator of where an industry is headed. Given this rising estimate, it is quite clear that the Mobile segment is going to be highly significant. Moreover, a recent Comscore study reveals that 25% of mobile phone users participate in at least one (and up to 10) SMS (text) marketing program monthly.

6. Mobile vouchers are growing rapidly.

Consumers are increasingly looking for offers and coupons in this fragile economy. Mobile vouchers, via texting, are convenient, easy to access and redeem. They have become the latest ‘hot’ killer app, providing businesses with more reasons to consider a mobile presence. Bar coded mobile vouchers, another new trend, are now becoming a significant practice amongst bigger businesses. In the next two years Juniper Research predicts that approximately three billion mobile coupons will be issued to phones.

7. Big (and small businesses) are embracing the mobile segment.

Big brands are going to make mobile a serious part of their spend in 2010. In the last two years, fast food joints like Burger King, Subway, Taco Bell, Pizza Hut, and MacDonalds’s have launched texting programs, mobile sites, and iPhone apps that enable a consumer to order food for pick-up.

Big companies such as British Airways built mobile sites and iPhone apps in the last year, allowing passengers to check in, or even buy flights on their mobile

The mobile segment is set to explode as the next frontier for providing consumers with the power to instantly access, review, and purchase products and services. Savvy marketers are recognizing the potential of this relatively untapped segment and are building strategies to create a solid mobile presence for consumers on the move

Matt is the lead developer at PixelPulse Media, a leading design agency based in the busy and bustling city of Manchester. Guiding clients through the oft new world of online media, Matt is the go-to guy for anything to do with coding and customer service.