What to Consider When Designing a Brochure

Brochures are a great way to advertise, and they can prompt readers to purchase a product or service. Brochures can be used for many reasons, but they have to be properly designed to fulfill their purpose. There are many things to consider when designing a brochure.

Using Fonts and Styles Properly 

Brochures that use too many different fonts will look disorganized and even unsightly. Also, fonts that are ornate and difficult to read will deter people from looking through the brochure. When designing a brochure, carefully choose just a few fonts that are easy-to-read and professional looking. Use a different font for the body copy, the headings, and the subheadings. If a client already has a font that needs to be used for headings or other areas, then use their suggestion. 

Also, the text of the brochure should not be full of italics and underlined or bold words. By overusing these type styles, the brochure will look too busy and be a lot harder to read. Too many capital letters can make a brochure look unprofessional, and it can cause people reading the brochure to become irritated. By having the right amount of fonts and properly using type styles, the brochure design will be improved.

Choosing Paper

Another important aspect of brochure design is the choice of paper. There are several options from which to choose. Brochures that have a lot of pictures should probably have coated paper with a gloss finish; this will make the pictures look brighter. For brochures that have a large amount of text, uncoated paper or a matte finish on coated paper may be best. A matte finish will make it easier to read the text on the brochure, and there will be no glare. The paper that the brochure will be printed on should be heavyweight and durable. This will give it a more professional feel.

The brochure should also be printed by professionals. Find a good print shop that will produce professional results that readers will notice. It’s possible to print a brochure on good paper by using an office printer, but there is no way to achieve the quality of a professional print shop, and readers will notice the difference.

Think about Readers

When designing a brochure, remember to put readers first. Brochures need to be made with the readers in mind; the design should be appealing to them, and the content should be catered to them. 

Go with the Flow

Brochures won’t be useful forever. In fact, some brochures may only be useful for a few months. It’s important to design a new brochure whenever the occasion calls for it. If a client wants to change their message, or if they have a new offer available to customers, then a new brochure will need to be printed to allow readers to know about this new change. 

Companies that only do seasonal work might want a brochure about grass cutting services in the summer and leaf cleanup services in the fall. Brochures usually will not last for several years, so a new brochure will have to created to accommodate changes.

Use High-Quality Images

Brochures need to keep the interest of readers. Large, clear images help do this. People will seldom read through an entire brochure that doesn’t have images to break up the text. Moreover, images that are blurry or very small will not make a good impression on readers, and they make the brochure look rather unprofessional. 

Also, don’t use meaningless images that serve no purpose. Companies will greatly benefit from having brochures with images of their products and services. Also, if a company wants potential customers to stop by their office, then place an image or two of the office in the brochure to let people know what it looks like.

The Proper Amount of Content

Professional brochure design has a perfect balance of content and images. Brochures should not have a ton of text for people to struggle through. Too much text makes a brochure very boring and monotonous. However, too little text will not convey a company’s message well. Have enough content in the brochure to cover all important information, but make it concise.

Content should also be engaging, have a warm tone, and be memorable. Try to have content that the reader will find useful such as tips for keeping their car in good shape or other company-specific subjects. By having useful information in a brochure, it lessens the possibility that the reader will throw it away without reading through it.

When designing a brochure, there are many things to keep in mind. Professional brochure design is achieved by using high-quality images, proper fonts, and meaningful content that keeps the reader interested. A brochure should sell a product or fulfill its intended purpose.

With more than a century of experience, Snap is Australia’s leader in all things print.

From digital and quick printing for business cards and business stationery to offset printing for Flyers and Direct Mail, you can trust Snap business printing to know what it takes to deliver on a promise.

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