It may be too early to deck the halls with tinsel but if you run an ecommerce business, it’s not too early to prepare for Christmas. Preparation is key for maximising sales over the Christmas period (November to December) so it’s never too early to start getting your website ready. And with many companies starting their Christmas preparations as early as August, it’s highly advisable to get your Christmas preparations underway now if you haven’t already.
Prepare your mobile site
This year the experts are predicting that Britain is headed for its first ‘mobile Christmas’ – where more and more people will do their Christmas shopping on the go using tablets and mobile phones – so making sure you have a good, working mobile version of your site is essential.
Mobile users prefer using websites that are designed for mobile devices so if your site hasn’t got a mobile version, get one. If browsing and making a purchase is easy, users are more likely to buy. A good mobile site means less scrolling and zooming in on small devices – making the overall shopping experience more pleasant.
Make sure everything’s working
This may sound like common sense but if you know you’re going to have an influx of visitors to your site over the Christmas period, you need to make sure nothing is going to go wrong on your site.
So if you need to make any changes to the site, try and do them as early as possible so that any hiccups are ironed out before the Christmas shopping season starts. We know you’re probably very busy running your business so if you don’t have time to make the changes yourself, contact a provider like BT to give you a helping hand!
Driving Christmas traffic to your site
You could have a fantastic ecommerce site but if no-one knows about it, you won’t make any sales. So before the Christmas period, think about how you could use online marketing to drive traffic to your site.
Agencies like BT Marketing Solutions can offer search engine optimisation (SEO) and Pay Per Click advertising (PPC) to help you broaden your consumer base. They’ll use SEO expertise to raise your ranking on Google search results pages and help you drive relevant visitors to your site. PPC allows you to target users who have already expressed an interest in your services with online ads that you only pay for when they’re clicked on. It’s a very cost-effective way to drive traffic to your site and help you get the most out of your ecommerce website.
Tailor your site for Christmas
To remind your customers that the clock is ticking and Christmas is nearly here (as well as to get them in the festive, you may want to spruce up your website and make it look a bit more seasonal.
How about a dedicated landing page for Christmas offers? Or details about your Christmas delivery policies? Drive sales by urging your customers to buy as soon as possible in order to ensure their gifts are delivered in time for Christmas.
A bespoke website provider will usually provide you with a content management system, allowing you to change the on-page content and in some cases, the appearance of your website whenever you want, this versatility will definitely assist those business owners looking to quickly add or remove specific products or even promote discounts or sales effectively across the website.
Search for a local desiner to help your business prepare for the festive season, or find out more about how a full service agency like BT Websites can help tailor your website for the Christmas period.
Martin Crutchley is a UK based tech blogger and caffeine addicted gamer, writing on behalf of websites.bt.com