One of the current and one of the most used buzzwords today is ‘digital’ with everybody trying to get themselves a slice of the yummy money pot pie. The Internet has made businesses of all sizes re-evaluate their strategies completely, turning away from their traditional marketing methods and trying to find their space online.
Whether it’s trying to build an online presence, interacting with customers and clients through social media or just trying a new form of marketing; everyone turns to the web these days because, quite simply, they have to! This is evident in the number of digital-based careers listed on sites like Jobstoday.co.uk because so many businesses are now on the lookout for people who specialize or have experience in the online space so that they can take their business forward, digitally.
With everything so ‘new’ and so modern, the digital space has opened up opportunities for all kinds of people in the past few years from new graduates to those experienced in traditional marketing and content methods. Everyone has had to adapt and this has become increasingly evident with the closure of numerous traditional media outlets such as newspapers and magazines who have taken their publications online because, simply, the print media is dead (in the eyes of many at least).
Those still wanting a role in the media have plenty of opportunities, that much is clear for all to see in the number of different positions accommodating those making the switch from print to digital media, and encouraging those who are yet to do so. Example careers include:
An industry that might seem logical and relatively clear-cut considering its move from traditional methods such as letters and phone calls, but digital marketing involves far more than just contacting people in an attempt to reach out to new customers and investors. The profession involves all kinds of online strategies and techniques including search engine optimisation – the process of enhancing a website’s online visibility and presence so that more people can find it through searching – and even online copywriting, with experienced and newly qualified writers now having to learn techniques that involve writing for the web in certain ways (in terms of tone, SEO and more), with all new audiences to target.
The days of designing something on a program like Photoshop to be printed out in your new marketing campaign are gone. Today, you have to adapt your skills with designing for the digital age and this means creating graphics meant for the web, not print. Designers now have to know their way around all kinds of systems, codes, and more besides just how to make a fancy advertising campaign. Businesses all need websites and they want them to stand out, be unique and take the company into the digital age and take it by storm, and that’s where the web designer comes in…
Websites are all run using a series of codes that have to be working together perfectly – a bit like a machine used in manufacturing. If only one piece breaks, the whole thing breaks. Web developers, however, are needed to make sure this kind of thing doesn’t happen and, if it does, they need to know how to solve them.