Search engine optimisation, or SEO as it’s called, is an industry that can soar you to new heights if you get it right. However if you get it wrong, you may end up pulling your hair out after a few months.
If you’re planning to engage in SEO, whether you’re promoting your own website or if you’re just looking into a new career, you have to always stay up to date with the latest developments. Trust me, there are that many advancements and changes every week, it takes a while to really get the ball rolling. Unfortunately, SEO isn’t a sure thing, it’s an on-going process that may work for a little while, then completely collapse on you. It’s down to you to know how to solve any problems when they arise.
There are a number of useful resources available online that can help you achieve anything, from a basic knowledge of SEO techniques to a professional level of expertise. Studying and learning from these resources is an excellent place to start if you are planning to utilise the sheer power of SEO. As mentioned above, search engine optimisation moves extremely quickly and some of the information you find online may be outdated. There are also a lot of conflicting opinions on what is ethical optimisation, it’s best to choose several highly regarded websites like SEOmoz for example, and stick to them. If you traipse through anything and everything online, you’ll just confuse yourself even more.
So let’s discuss some of the great websites for SEO. SEOmoz provides handy tools and advice that will help you tackle any problem. They also have a daily blog that is indispensable when it comes to knowledge. Before you start, make sure you check out this site and grab a few starter tips.
So once you’ve done a little reading, here are a few great SEO tips to get you up and running:
– First of all you have to monitor where you currently rank in Google. Unless you know where you started, you’ll have no idea if a technique is working!
– Keyword research is essential. Put yourself in your customers’ shoes, how would they search for your service? These keywords need to be included throughout your titles, content, URL’s and images. Be careful not to go over the top though and ‘keyword stuff’. Try and keep it a little varied but surrounding the same issue. For instance if you’re selling cutlery, don’t just plaster ‘cutlery’ all over your website. What else is related to cutlery? OK, so anything related to kitchens? Food? You have to think about the broader spectrum before you get specific.
– Always link back to yourself. If you send out an article or if you’re taking part in guest blog posting, always send a link back to your site.
– Create a sitemap, for instance have a page listing on your website. If a user can get to their desired page in just a few clicks, you’ve succeeded. This is also handy for Google to crawl your website.
– Make your URL’s simple and easy to remember. A long URL will confuse the issue and Google will not be too pleased!
– Finally, Content!! Use great and innovative content across your website and start to update your blog on a regular basis. Not only will users recognise that this is an active site, but Google will be happy!
And that’s the most important thing, keeping Google happy! If they’re happy, you’re happy.