Contrary to popular belief, link building is still an important part of SEO. Google’s Hummingbird update may have changed the emphasis of the search algorithm from link volume and keywords to quality content and being an “authority” on a subject, but it is still important to have high quality links. If you don’t want the success of your website to be tied to how much you are willing to spend on paid search and PPC marketing, then you will need to have incoming links from high quality websites that are related to your niche. These link building strategies will help you to acquire the kinds of links that Google loves.
Find Quality Sources
Don’t waste your time on low quality links from generic web directories or article marketing sites. Focus on high quality blogs, news sites and businesses within your niche. You can find high quality sources by using tools such as the Affilotools Link Finder (http://www.affilorama.com/tools). Simply enter your chosen keywords, tick the kind of link you’re interested in building, and click find links. You will be presented with a list of potential blogs and websites to target with your link building efforts.
Spend a Few Minutes On Link Building Each Day
Google will view your website with suspicion if you suddenly end up with hundreds of new incoming links. It is much better from an SEO point of view (and for your organic traffic, for that matter), if you bring in links at a slow, steady pace.
Set aside half an hour each day to work through the list of sources you have found, and try to get links from them. You can get links from a range of sources including guest blogging, blog commenting, press releases (but use this technique sparingly), sponsorships, blogroll additions and forum posts.
Take care when building links through blog commenting. Matt Cutts, head of search spam at Google, recently advised webmasters not to use company names as the commenter name when leaving blog comments, because the search engine would view that comment as spam. Instead, leave your real name, and make sure that the comment adds value to the discussion. Don’t make blog comments a key part of your link building strategy, because if the majority of your links come from comments then Google may consider you to have an unnatural looking link profile.
Consistency is key when it comes to link building. Put together a schedule and make an effort to stick to it. Even if you acquire just one or two links per day, after a month of sustained effort you should find that you enjoy good results in the SERPs.
Stay Away from Automation
In the pre-Panda and Penguin eras, automated link building techniques such as directory submission, spun article marketing, forum profile link building and even blog comment spam and referrer spam were fashionable, and could be considered to be effective. While Google has always been proactive about preventing spam, SEO tool makers knew that there were ways to manipulate the Page Rank algorithm, and that you could do well in the SERPs simply by building a huge number of links.
Those days are over, and Google is now quick to penalize bulk link builders. Automation may look like an efficient way to boost your link count, but it will result in an algorithmic penalty, Don’t do it.
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