Category Archives: Google

Why Aren’t Your Website Visitors Turning into Customers?

Almost all Internet marketers want to drive more traffic to their websites. This is an understandable goal, but it shouldn’t be your top priority. You should be trying to turn your existing visitors into paying customers. Some websites receive thousands of visitors a day that never purchase anything. Here are some reasons that those visitors may not be converting into sales.

Traffic Isn’t Relevant

The biggest reason that traffic doesn’t convert is that it isn’t relevant to the theme of the blog. There are tons of ways to boost traffic to your website, but those strategies may not bring people that actually want to make a purchase. Here are some traffic sources that tend to be less likely to convert:

  • Referrals from generic or irrelevant blogs
  • Organic search referral traffic from irrelevant keywords
  • Referrals from  social media users in unrelated niches

You may have received some visitors to your paleo diet site by advertising on a high traffic technology blog. However, those visitors probably have very little interest in the product that you are offering. You would be much better off targeting another paleo or dieting site that has fewer visitors that are more likely to convert.

Feels Like a Bait and Switch

Have you ever been duped by an ad that claimed to be giving something for free, only to find that the site was actually charging you for it? You were probably sorely disappointed that the advertiser didn’t live up to their promise. The advertiser probably lost your trust by failing to be honest with you.

You want to make sure that you don’t make this mistake with your customers. You want to be completely up front with them with any offsite statements that you make. Your ads should clearly specify what you are giving away. This even applies to the meta description in your web pages. People are likely to click the back button if they feel that you were disingenuous with them.

Your Call to Action Isn’t Clear

Your website visitors aren’t likely to purchase your products simply because you want them to. You need a strong call-to-action to turn them into customers. Here are some things that you need to consider:

  • Your call needs to be visible. It is a good idea to put it in the center or slightly left of center. It should be at least 20% larger than the smallest elements on any of your pages.
  • You need to clearly state what you want your visitors to do. Writing “buy our paleo diet ebook for only $5.99” than “start learning about the paleo diet today.”

You may need to evaluate your call-to-action if your conversions aren’t as high as you would like. You may find that it needs some work.

Need a Better Design

A poor layout can also drive visitors away. You may need to give your site a major overhaul if your visitors aren’t converting. Fortunately, there are a number of great tools such as these that you may want to consider using.

Great Tips That Will Help You to Build Links Naturally

Link building is one of the most important parts of your SEO strategy and one of the most valuable things that you can do to improve the web presence of your site. Search engines will rank your website higher if you have a lot of high quality links to your pages. The more links that you have, the more likely you will be to rank higher when someone searches for a keyword that is relevant to your website.

There are many ways to build links, from requesting that another website link to you, to writing a guest post for someone to submitting to a directory to building social links by posting on forums, making blog comments and using social media. However, natural link building is not as easy as it looks and there are a lot of important factors that you need to keep in mind. So what tips should you know so that you can build links naturally? Here are some helpful pointers that you can use in your link building strategy:

Continue reading Great Tips That Will Help You to Build Links Naturally

Rise Above Other Local Businesses with Los Angeles SEO

There are a number of highly necessary items to consider when it comes to creating a website and getting your business off the ground, one of which is SEO. When you are just getting into digital marketing, you might be wondering exactly what SEO is. To be frank, this is a brand new business tactic and strategy, meaning there are plenty of things you won’t know about it. In addition to that, there are some things you may be better off not learning. After all, your time is better spent running your business and leaving the technical details to the professionals. That being said, what does SEO do for you exactly? The word SEO is actually an acronym, standing for ‘Search Engine Optimization’. Contrary to the name, a professional will not be optimizing the search engine, as that is better left to the professionals at Google and Yahoo. Instead, they will be optimizing your page for USE with the search engine. This, of course, means making sure that it will be visible to the masses who search for it(inadvertently) using a specific keyword. The more accurate your keywords are, the better your website will show up in the rankings.
Continue reading Rise Above Other Local Businesses with Los Angeles SEO

How an SEO Firm Can Improve Your Google Map Listings

Working together with a professional SEO firm is a great way to improve your Google Maps listings along with your rankings among search engines such as Google itself. There are many ways a SEO firm can improve your Google Maps listing regardless of the type of business you are running and where you are located. Utilizing the services of professionals who specialize in SEO is one way to help build an online presence when you want to expand your business with modern technology.

Pinpointing Your Demographic

Professionals who work with search engine optimization are capable of pinpointing the ideal demographic you should be targeting with your keywords and any campaigns they plan to run for you. Knowing the age range of those you should be trying to reach can help with ensuring all campaigns you choose to use will be well-received by your audience. It is also important to understand which gender is most interested in your brand as well as your demographic’s interests and personal hobbies, which can be found out with proper analytic tools and statistical data online. The more you know about your market, the easier it is to create relevant and intriguing campaigns, whether online or off. Continue reading How an SEO Firm Can Improve Your Google Map Listings

How to Use Google’s Advanced Image Search to Find Free Images for Your Website

Images can add a lot of value to your blog and your website. They grab visitors’ attention and make every post and webpage more appealing. But when you are on the hunt for the images that you will utilise on your site and on your blog, you have to be very careful about what images you choose to use. Not only do you want to be sure that you’re able to find images that are really eye-catching and invoke the meaning of the post they’ll go along with, but you also want to find photos that are free to use so that you don’t run the risk of breaking any copyright laws.

To make things easier for you as you search for the very best images for your site and posts, continue reading. Below are some important tips that will direct you with regards to finding the free images that your website can use legally at no cost to you.

Step 1: Perform an Image Search

The first step you should take is performing a simple search for the type of image that you are looking for. Simply go to Google and click on the Images tab so that you can search specifically for images. Enter your search term and wait for a multitude of images to appear that you can utilise. But even if you think you have found the perfect image, you cannot simply download it and use it because there may be a copyright attached to the image, making it illegal to repost without permission.  Continue reading How to Use Google’s Advanced Image Search to Find Free Images for Your Website