Category Archives: Keywords

Why Aren’t Your Website Visitors Turning into Customers?

Almost all Internet marketers want to drive more traffic to their websites. This is an understandable goal, but it shouldn’t be your top priority. You should be trying to turn your existing visitors into paying customers. Some websites receive thousands of visitors a day that never purchase anything. Here are some reasons that those visitors may not be converting into sales.

Traffic Isn’t Relevant

The biggest reason that traffic doesn’t convert is that it isn’t relevant to the theme of the blog. There are tons of ways to boost traffic to your website, but those strategies may not bring people that actually want to make a purchase. Here are some traffic sources that tend to be less likely to convert:

  • Referrals from generic or irrelevant blogs
  • Organic search referral traffic from irrelevant keywords
  • Referrals from  social media users in unrelated niches

You may have received some visitors to your paleo diet site by advertising on a high traffic technology blog. However, those visitors probably have very little interest in the product that you are offering. You would be much better off targeting another paleo or dieting site that has fewer visitors that are more likely to convert.

Feels Like a Bait and Switch

Have you ever been duped by an ad that claimed to be giving something for free, only to find that the site was actually charging you for it? You were probably sorely disappointed that the advertiser didn’t live up to their promise. The advertiser probably lost your trust by failing to be honest with you.

You want to make sure that you don’t make this mistake with your customers. You want to be completely up front with them with any offsite statements that you make. Your ads should clearly specify what you are giving away. This even applies to the meta description in your web pages. People are likely to click the back button if they feel that you were disingenuous with them.

Your Call to Action Isn’t Clear

Your website visitors aren’t likely to purchase your products simply because you want them to. You need a strong call-to-action to turn them into customers. Here are some things that you need to consider:

  • Your call needs to be visible. It is a good idea to put it in the center or slightly left of center. It should be at least 20% larger than the smallest elements on any of your pages.
  • You need to clearly state what you want your visitors to do. Writing “buy our paleo diet ebook for only $5.99” than “start learning about the paleo diet today.”

You may need to evaluate your call-to-action if your conversions aren’t as high as you would like. You may find that it needs some work.

Need a Better Design

A poor layout can also drive visitors away. You may need to give your site a major overhaul if your visitors aren’t converting. Fortunately, there are a number of great tools such as these that you may want to consider using.

Great Tips That Will Help You to Build Links Naturally

Link building is one of the most important parts of your SEO strategy and one of the most valuable things that you can do to improve the web presence of your site. Search engines will rank your website higher if you have a lot of high quality links to your pages. The more links that you have, the more likely you will be to rank higher when someone searches for a keyword that is relevant to your website.

There are many ways to build links, from requesting that another website link to you, to writing a guest post for someone to submitting to a directory to building social links by posting on forums, making blog comments and using social media. However, natural link building is not as easy as it looks and there are a lot of important factors that you need to keep in mind. So what tips should you know so that you can build links naturally? Here are some helpful pointers that you can use in your link building strategy:

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Rise Above Other Local Businesses with Los Angeles SEO

There are a number of highly necessary items to consider when it comes to creating a website and getting your business off the ground, one of which is SEO. When you are just getting into digital marketing, you might be wondering exactly what SEO is. To be frank, this is a brand new business tactic and strategy, meaning there are plenty of things you won’t know about it. In addition to that, there are some things you may be better off not learning. After all, your time is better spent running your business and leaving the technical details to the professionals. That being said, what does SEO do for you exactly? The word SEO is actually an acronym, standing for ‘Search Engine Optimization’. Contrary to the name, a professional will not be optimizing the search engine, as that is better left to the professionals at Google and Yahoo. Instead, they will be optimizing your page for USE with the search engine. This, of course, means making sure that it will be visible to the masses who search for it(inadvertently) using a specific keyword. The more accurate your keywords are, the better your website will show up in the rankings.
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Long Tail Keyword SEO

I’ve seen posts in the past that argue that long tail keywords are not worth the effort. Taken to the extreme, I agree with them. I’ve also seen posts that argue that you should build a page for a tremendous number of long term phrases and reap the benefits. A poor idea in my mind. You don’t need to have a new page for each phrase you are targetting — in some cases yes, in all cases no. Also, there is a big difference between long tail keywords and obscure keywords, and I don’t believe in targeting obscure keyword phrases. However, there are several valid reasons for targeting long tail keywords.

Why Mess With Long Tail Keywords?

Let me start this out by clarifying that working only on long tail keywords is not an effective long run SEO solution for a hopefully successful website. The traffic from long term keywords can be very unpredictable. But under many situations, long tail keywords can be beneficial – a couple obvious examples are:

  • Brand New Websites – New websites are just not going to rank right away for high value keywords as a general rule. Sure there will be the occasional exception, but by and large new websites are just not going to be a top 10 search result for a primary keyword (e.g., for a phrase like “SEO”) — No matter how well optimized the on-page factors or content. Long tail keywords can be the source of traffic needed to tide a website over until the rankings arrive for the primary keywords (e.g., “Richmond SEO firms” can provide a decent amount of traffic until higher value keyword rankings start to show up)
  • E-commerce Sites – Online stores need traffic to generate revenues. These stores can get this traffic via paid search (search engine marketing), but at the same time they should be putting effort in to organic SEO. Free traffic, even if untargeted is good traffic if it can lead to revenues or backlinks. Long tail keywords can often lead to traffic if spread across enough different phrases.

So Why Target Long Tail Keywords?

You should not target long tail keywords per se in my mind. You should target high value keywords, but semantically linked to other words that will create long term keyword phrases that are likely to be searched. For example, as an SEO firm we are obviously targeting terms like “SEO firm”, “SEO consultant”, and “SEO company” (and their plurals). Strategically placing related modifiers around these phrases allows us to expand our targeted keywords to the long tail without sacrificing our base target. So in our example, we can drop our geographic location around these terms to get keywords like “Richmond SEO firm”, “Virginia SEO Consultant”, or “Mid-Atlantic SEO company”.

Obviously these terms will drive far less search volume, but they are valid search terms that will drive traffic, even qualified traffic. This is typically going to be an easier space to compete in. Just a minute ago, a search for “SEO firm” (without quotes) yielded roughly 3.4 million results while a search for “Richmond SEO firm” (again without quotes) yielded 27.3 thousand results. In the absence of being top 10 for “SEO firm”, do you think it is better for your site to be top 10 for “Richmond SEO firm” or top 200 for “SEO firm”?

These are contrived examples, but you can guess how expanding your keyword list via modifiers can start to increase your organic rankings without going overboard on keyword phrases. Obvious keyword modifiers include:

  • geography – city, state, neighborhood (for local businesses like dry cleaners, pharmacies, small engine repair, etc)
  • color – red, beige (for products especially)
  • size – XXL, childrens, big (for products)
  • ethnicity/language – Spanish, Mexican, Asian (food sites or even local businesses can benefit from this)
  • model numbers – there are people who search by specific model or part numbers

Conclusion

Basing your entire SEO plan on long tail keywords is not the right plan. The point being made here is that you must include long tail keywords in your overall SEO plan. Use this portion of the plan to expand the breadth of you keywords, not to exclude high value keywords. And finally, think of long term keyword SEO as a useful tool — a phillips screwdriver instead of just a screwdriver if you will.