As business owners, our assumption is you understand the value of owning a website and have one set up optimally to attract customers. You may even have taken the next step and invested in educating yourself to learn more about important factors in internet marketing such as split testing and optimization. More often than not though, the majority of websites, even the ones that look highly polished, lack the proper elements that result in higher conversions which lead to more sales.
This is because most business owners are attracted by the bright lights and fancy gadgets when in reality, it’s the simple things that usually make the difference. What we are going to discuss in the next few paragraphs is the importance of one of those simple things one can implement that can lead to big results.
A complete website with clear navigation to all relevant areas, relevant graphics and an intuitive layout is all but assumed when hiring a decent web designer, but an important factor that is not really discussed is the importance of landing pages. This is mainly due to the lack of focus on this topic amongst the design industry so when looking to work with a new designer, ask them about their experience with landing pages and examples for your review. Continue reading The Importance of Optimizing Your Landing Pages