Category Archives: Link Building

Great Tips That Will Help You to Build Links Naturally

Link building is one of the most important parts of your SEO strategy and one of the most valuable things that you can do to improve the web presence of your site. Search engines will rank your website higher if you have a lot of high quality links to your pages. The more links that you have, the more likely you will be to rank higher when someone searches for a keyword that is relevant to your website.

There are many ways to build links, from requesting that another website link to you, to writing a guest post for someone to submitting to a directory to building social links by posting on forums, making blog comments and using social media. However, natural link building is not as easy as it looks and there are a lot of important factors that you need to keep in mind. So what tips should you know so that you can build links naturally? Here are some helpful pointers that you can use in your link building strategy:

Continue reading Great Tips That Will Help You to Build Links Naturally

Quality Link Building for Affiliate Marketing

Contrary to popular belief, link building is still an important part of SEO. Google’s Hummingbird update may have changed the emphasis of the search algorithm from link volume and keywords to quality content and being an “authority” on a subject, but it is still important to have high quality links. If you don’t want the success of your website to be tied to how much you are willing to spend on paid search and PPC marketing, then you will need to have incoming links from high quality websites that are related to your niche. These link building strategies will help you to acquire the kinds of links that Google loves.

Find Quality Sources

Don’t waste your time on low quality links from generic web directories or article marketing sites. Focus on high quality blogs, news sites and businesses within your niche. You can find high quality sources by using tools such as the Affilotools Link Finder (http://www.affilorama.com/tools). Simply enter your chosen keywords, tick the kind of link you’re interested in building, and click find links. You will be presented with a list of potential blogs and websites to target with your link building efforts.

Spend a Few Minutes On Link Building Each Day

Google will view your website with suspicion if you suddenly end up with hundreds of new incoming links. It is much better from an SEO point of view (and for your organic traffic, for that matter), if you bring in links at a slow, steady pace. Continue reading Quality Link Building for Affiliate Marketing

Is Dvorak Savvy Enough To Execute Link Bait?

Pretty much everyone who keeps a pulse on the SEO community has heard of, read, commented on, or created a blog post in response to John C. Dvorak’s recent post on the PC Magazine site about SEO Fiascoes. For those who have not heard, he basically bashes a mainstay of many years in the SEO industry — long URLs. As the story goes he got some SEO advice from someone who supposedly knows what they are talking about gave him a comment about using long url’s, which he interpreted to mean that his traffic would rise if implemented. Or so his story plays out in his post.

Two things come to mind for me… one, he knows nothing about long URLs, how they came in to vogue, or what they were intended to accomplish. Secondly, to the SEO inclined he comes off as an idiot in a bully pulpit preaching about something he has limited knowledge of.

With regards to long URLs, they were not originally implemented as keyword laden URLs. What has morphed in to long URLs originally was an idea to accomodate the search engine spiders apparent inability to spider dynamic URLs.

Dynamic URL

http://www.threestonemedia.com/index.php?page=form&id=1 (this is a contrived example)

Long URL Equivalent

http://www.threestonemedia.com/contact-us (contrived again)

Back in “the day”,  a website owner may have had mediocre luck in getting the dynamic URL form indexed as it was often the case that search engines did not spider/index dynamic URLs extensively. By converting a URL to a “long URL” the search engine spiders would find the page, spider it, and if it had any quality what so ever it would be indexed. Our first implementation of this type of URL conversion resulted in a site increasing from under 100 indexed pages to over 3000 indexed pages in a matter of 2 weeks.

In the current search engine world, the issues around spidering dynamic URLs has supposedly been addressed. Although if it was truly addressed, would the big 3 have come out with the new canonical URL tag recently? It really does not matter though. Just as old wives tales go, when non-SEO webmasters took tales of how to increase indexed pages and rankings, the general mantra has become – “throw a long URL on it and your rankings will increase”. This is surely bogus as search results are often not completely driven by any on SEO trick you can implement.

Back to Dvorak, my first thought was that he is an idiot (and I am not completely backing off that assumption) for presenting his opinion as an expert opinion on a subject which is outside of his skillset. However, the more I ponder his comments and the immediate backlash the more I think his SEO expert may really have been teaching him the art of link-baiting. His post has generated tons of links for PC Magazine (including mine — which are nofollowed – HA!). He has rejuvenated a sliding image, especially among those who view SEO as voo-doo. He might even have made himself relevant again.

I don’t think Dvorak would have thought this up of his own accord. I do however think that his SEO “maven” may have tossed out the idea as something to play with.

Are There Really Social Media Marketing Tips?

I keep up with social media news pretty well. Despite having more of a raw SEO background, I recognize the value of social media with regards to link building and the resulting traffic building.

One thing I try to stay on top of is new tips and tricks that SMO marketers are coming up with. Just today I was reading about social marketing tips at ProBlogineer. I was especially interested to see if they had any breaking new social media tips. As far as tips go this post was weak. However, I did like the blog, and will be going back (I don’t subscribe to RSS until I’ve visited a site a few times).

So what tips do I follow? The following are just the baseline of my social media tips:

  • Don’t spam on social media sites. The users who you really want to attract the attention of are smart enough to pick through your spam, and after a while, they won’t vote for your content.
  • Don’t spam in comments. Sure, you might get some comment links through, and they might be do-follows, but most people will recognize your spam, and will not follow it. Your ability to just get comment links will suffer.
  • Do provide good comments on other blogs. It builds respect for you as a brand, and will lead to links.
  • Do submit good content to social media sites. The better your content, the more likely you will build followers. The more followers, the wider your network of potential link providers becomes.

I guess to me, good karma breeds good karma.