Category Archives: Make Money Online

Why Aren’t Your Website Visitors Turning into Customers?

Almost all Internet marketers want to drive more traffic to their websites. This is an understandable goal, but it shouldn’t be your top priority. You should be trying to turn your existing visitors into paying customers. Some websites receive thousands of visitors a day that never purchase anything. Here are some reasons that those visitors may not be converting into sales.

Traffic Isn’t Relevant

The biggest reason that traffic doesn’t convert is that it isn’t relevant to the theme of the blog. There are tons of ways to boost traffic to your website, but those strategies may not bring people that actually want to make a purchase. Here are some traffic sources that tend to be less likely to convert:

  • Referrals from generic or irrelevant blogs
  • Organic search referral traffic from irrelevant keywords
  • Referrals from  social media users in unrelated niches

You may have received some visitors to your paleo diet site by advertising on a high traffic technology blog. However, those visitors probably have very little interest in the product that you are offering. You would be much better off targeting another paleo or dieting site that has fewer visitors that are more likely to convert.

Feels Like a Bait and Switch

Have you ever been duped by an ad that claimed to be giving something for free, only to find that the site was actually charging you for it? You were probably sorely disappointed that the advertiser didn’t live up to their promise. The advertiser probably lost your trust by failing to be honest with you.

You want to make sure that you don’t make this mistake with your customers. You want to be completely up front with them with any offsite statements that you make. Your ads should clearly specify what you are giving away. This even applies to the meta description in your web pages. People are likely to click the back button if they feel that you were disingenuous with them.

Your Call to Action Isn’t Clear

Your website visitors aren’t likely to purchase your products simply because you want them to. You need a strong call-to-action to turn them into customers. Here are some things that you need to consider:

  • Your call needs to be visible. It is a good idea to put it in the center or slightly left of center. It should be at least 20% larger than the smallest elements on any of your pages.
  • You need to clearly state what you want your visitors to do. Writing “buy our paleo diet ebook for only $5.99” than “start learning about the paleo diet today.”

You may need to evaluate your call-to-action if your conversions aren’t as high as you would like. You may find that it needs some work.

Need a Better Design

A poor layout can also drive visitors away. You may need to give your site a major overhaul if your visitors aren’t converting. Fortunately, there are a number of great tools such as these that you may want to consider using.

The Complete Beginner’s Guide to Owning a Website and Retiring at 29 and a Half

Life would be good if you could retire before the age of 30, wouldn’t it be? After all, who wants to work for 4 decades when they are far more exciting things to do instead? Even if there weren’t exciting things to do it would still be better than going to work every day. The smartest and most modern way of doing this is to set up a website. You could do this and retire before you hit 30 if you do it right. Here are some of the most important steps to follow.

Find the Right Niche

The first step to running a website which makes you a fortune is to find which niche to concentrate on. These days there are websites for just about every subject imaginable and most of the markets are hugely competitive too. We all dream of finding a niche which has a huge amount of potential and very few rival sites to content with but this isn’t very realistic. All we can do is try to find a market which gives us as good a chance as possible of being a success. Some people like to concentrate on sites which cover subject matters which genuinely interest them. For example, if you love travelling you might think having a travel website would be ideal. This makes sense on some levels but it isn’t strictly necessary to concentrate on something which interests you. In fact, looking at things in this way could seriously restrict your chances of making the right decision. Continue reading The Complete Beginner’s Guide to Owning a Website and Retiring at 29 and a Half