Category Archives: Research

Does the Financial Meltdown Impact Your SEO Plans?

While we have not seen an impact on incoming leads and ultimately conversions lately, I am interested to see what others are finding.  In my opinion, lack of confidence about the economy especially given the collapse of several major financial players and the on again, off again bailout plan may actually lead to increases in SEO spending. My logic is that generally online marketing whether via PPC or old fashioned SEO is largely underserved right now.  I’m not saying there aren’t enough shingles up with the term SEO on them.  Rather I believe that businesses may actually get more bang for their buck than with traditional marketing approaches.