Hashtags allow you to gain more exposure for your social media page and join conversations about topics you know a lot about or want to promote. You can also organize the content on social media sites by clicking on other people’s hashtags to narrow which posts you see. Any word or phrase can be turned into a hashtag easily, and you can see which hashtags are currently popular on Twitter thanks to the “Trending” section on the homepage. Your social media marketing can be improved by the proper use of hashtag, because the tag keywords will increase traffic to your site and may even come up in search engine results.
What is a Hashtag?
Hashtags seem random or confusing the first time you sign on to Twitter or Facebook. In fact, they are used quite strategically and can help drive traffic to your social media page and ultimately your company website. A hashtag is any word or phrase that follows the “#”sign, also called a hash sign. Once you include the hash sign, the phrase immediately becomes clickable. This allows users to click on your hashtag and see everyone else who has used the same hashtag. Likewise, you can search for a particular hashtag and see what other people are saying about it before you add to the conversation. Continue reading Better SMM: Clearing Up the Hashtag Confusion