Category Archives: Website Design

Web Design Techniques Proven to Boost Conversions

digital-studentIn today’s day and age, having a website is essential to any business that expects to be taken seriously. Now that the internet has become so prevalent, the reason is obvious: it’s going to be one of the first ways most people will interact with your company. This is especially true for companies that don’t have the resources necessary for more intense advertising campaigns, such as TV commercials or public billboards. Given its affordability and availability, a website is needed for businesses looking for recognition.

Making sure people take your website seriously enough to actually make use of your company’s goods and services is a challenge. Adding to that challenge is the fact that the internet is a huge place, which makes it easy for the voices of smaller businesses to be lost in the surge. However, there are web design techniques that have been proven to boost notability and conversions, and knowing how to use them effectively is a sure-fire to boost your company’s sales.

Grab Attention Quickly
The average internet user actually has a very short attention span. Usually, a decision is made whether or not they wish to remain on a given website within the first five to ten seconds of hitting the landing page, so securing their interest is essential in securing a conversion. Attaining this can be done in a number of ways. When looking at your site, make sure that all the crucial information is visible from the moment the website loads. This means placing things such as contact details, special offers, product lists and taglines within the top third of the page. You should also make sure the right things are prominent to the viewer, but we’ll get to that in a moment. First we’ll look at how you can secure viewer confidence within the first ten seconds of their arrival on your home page.

Use Commanding, Positive Language
One of the most overlooked web design techniques is the use of commanding, positive language. Treat web design like trying to secure a date to the prom or a job at an interview – you must demonstrate that your company is the one the viewer wants, and that it is better than any other rival. After all, if it seems as though your company doesn’t think it’s good enough, then why should any prospective customers think so?
Make use of short, powerful and imperative words. Don’t suggest that your customer should look through your product list, tell them where they can do that. Don’t hint that your staff might have the information your customer needs, tell them that they do. Use words such as “powerful,” “experienced,” “innovative,” “high quality,” and keep the rest of your sentences short.

Positioning is Important
You should also make sure that your company name and logo are in a position where they’re quickly and easily seen. The top left corner is an ideal position, as that’s where people’s eyes naturally drift to when they reach a new page. Make sure it’s able to stand out as well, and isn’t overwhelmed by surrounding text and graphics or fades into the background.

Make sure you have headlines in prominent positions too, and that these headlines are bold and quickly draw attention to themselves. The goal is to get across as much information with as little effort as possible. At the same time, try to avoid obnoxious techniques such as flashing gifs, scrolling banners or loud audio. You want to dominate the viewer, but you also don’t want to overwhelm them either.

Use Pictures of Real People
Humans generally connect better with people than with any other object or species. So when you use pictures in your web design, use pictures of actual people. The reason is partially psychological: people are more inclined to trust other people when they can see their eyes and faces, and this even applies to images in websites. Research conducted by advertising agencies seems to back this up too. The Nielsen Norman Group found that the most effective marketing strategies are plain text, faces, and bodies.

You’ll probably notice that all the landing pages of major websites include photos of smiling faces or groups of people engaged in some sort of activity. This is deliberate, they help improve landing page conversions. See for yourself the next time you visit these pages. Where are your eyes immediately drawn to? Nine times out of ten, it will be towards the photos. It’s also worth noting that the race, clothing or sex of the person doesn’t matter either, what matters is that they’re people.

Keep it Simple
Keep it simple, remember that sometimes less is more. One way to drive down conversions is to overwhelm your visitors with explosive text fonts, too many images and flashing animations. Sometimes the best conversions arise with a single picture and a single commanding message. Sometimes it also helps to leave the visitor with a limited number of choices, such as leaving only one link leading directly to an index page or a sign up form. You want to grab attention, sure, but you don’t want to leave the visitor feeling distracted or confused. Strike a balance between eye-catching and subtle, and you’ll be on your way to boosting conversions in your web design.


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How Can I Make My Website a Winner?

A lot of website owners might ask themselves why they’re not attracting the amount of traffic they expected. And if you’re not attracting enough people, then your business, art, or whatever you might be promoting, suffers as a consequence. Isn’t it as simple as getting a website online and watching the hits roll in?

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A Website for Everyone! A Guide to Website Design

Whether you need a forum through which to voice your thoughts, feelings and opinions, are setting up a platform from which to promote your new band or if your business requires a revamped online ‘presence’, at some point all of us will probably need our own websites. Jumping feet first into the world of web design can be undeniably daunting though, what with all the options available and all the jargon thrown at us (HTML, PHP, HTTP, etc. etc.). So we’re here to offer a jargon free, idiot proof guide that first time web designers can hopefully use to help them navigate through these confusing waters.

What do I want my site to be?

If you envision it to simply be a blog where you can vent your passions and frustrations into the great, passionate void of the internet, there are a raft of free to use blog hosting sites that include their own feature sets. For most of us though, the generic blog template doesn’t offer enough flexibility and is simply too boring. If you want your website to be more than a few lines of text and the occasional amusing jpeg, your options are either to go the DIY route or hire a professional web designer. Which you choose will depend on just how ‘professional’ you want your site to come across as. Continue reading A Website for Everyone! A Guide to Website Design

The Tricks Every Web Designer Must Know

Web design is one of the newer ways a lot of people can make a good amount of profit from in today’s digital age. If you want to learn how to make some web sites so that you can pursue some of your personal endeavors then this article is the place for you.  When you are designing a website, it is important to have proper spelling and grammar. In addition to running spell-check on your content, ask a friend or co-worker to proofread everything. Having good spelling and grammar on your website will help give it a professional feel and your visitor will be more likely to return.

When you’re thinking about how to design a website, you need to be sure to think about the navigation. You want your navigation to be easily accessible and easy to use. Put the navigation bar on every page in a noticeable place. Also, make sure that it flows well with the rest of your page and doesn’t distract visitors.  Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.

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It may be too early to deck the halls with tinsel but if you run an ecommerce business, it’s not too early to prepare for Christmas. Preparation is key for maximising sales over the Christmas period (November to December) so it’s never too early to start getting your website ready. And with many companies starting their Christmas preparations as early as August, it’s highly advisable to get your Christmas preparations underway now if you haven’t already.

Prepare your mobile site

This year the experts are predicting that Britain is headed for its first ‘mobile Christmas’ – where more and more people will do their Christmas shopping on the go using tablets and mobile phones – so making sure you have a good, working mobile version of your site is essential.

Mobile users prefer using websites that are designed for mobile devices so if your site hasn’t got a mobile version, get one. If browsing and making a purchase is easy, users are more likely to buy. A good mobile site means less scrolling and zooming in on small devices – making the overall shopping experience more pleasant.


Insurance for Web Designers

Web designers strive to provide high quality web designs and meet all the expectations of their clients. A higher satisfaction rate ensures the happiness of the current clients, and it also attracts new ones. Most web designing projects end on a happy note with a paid invoice, and perhaps even an introduction to a new client. However, like most other jobs in the technology sector, web designers are very likely to face the prospect of delayed projects in their career. There are a lot of factors that can delay a project, and this is the main reason why insurance for web designers should be a top priority.

Unexpected setbacks are to be expected in any work environment. Nevertheless, a lot of people are clueless about the potential damage that can be done to them or their web development company due to claims made against them. Whether the damage is caused due to any theft, errors in website design, injury to any of your visitors or employees, your financial situation will be under a huge risk if a claim is made against you or your business.

Insurance for web designers can cover a lot of potential risk factors, or only a few of them according to the business’ needs. Many insurance providers offer customized insurance tailored to fit one’s unique requirements. Some of the customized insurance packages for web designers are: Continue reading Insurance for Web Designers

Why Responsive Web Design is Important

Mobile web design is becoming more and more popular, and is turning into a necessity, rather than a benefit. Below we explain some important reasons to have a mobile website. Remember, PixelPulse offers mobile and bespoke web design solutions

1. Google has a separate index for mobile content.

Ranking on mobile is easier because Google has a much smaller index of content under mobile, as this segment is still in its infancy. Therefore, if businesses get a mobile site today, they stand a very good chance of being highly ranked.

2. One out of every five Americans is on the mobile web every day. As the percentage of mobile web users increases rapidly, businesses should not miss the opportunity to capture this audience and preempt the competition.

3. 20% of all households are now “mobile-only”. Continue reading Why Responsive Web Design is Important