It may be too early to deck the halls with tinsel but if you run an ecommerce business, it’s not too early to prepare for Christmas. Preparation is key for maximising sales over the Christmas period (November to December) so it’s never too early to start getting your website ready. And with many companies starting their Christmas preparations as early as August, it’s highly advisable to get your Christmas preparations underway now if you haven’t already.
Prepare your mobile site
This year the experts are predicting that Britain is headed for its first ‘mobile Christmas’ – where more and more people will do their Christmas shopping on the go using tablets and mobile phones – so making sure you have a good, working mobile version of your site is essential.
Mobile users prefer using websites that are designed for mobile devices so if your site hasn’t got a mobile version, get one. If browsing and making a purchase is easy, users are more likely to buy. A good mobile site means less scrolling and zooming in on small devices – making the overall shopping experience more pleasant.
Continue reading CHRISTMAS IS COMING… GET YOUR WEBSITE READY!