Tag Archives: Google Places

Google Readies Top Guns for a Shoot-Out over Targeted Local Advertising

Following its failed $6 billion acquisition bid for GroupOn, the fast-growing social shopping and coupon provider, search engine giant Google remains committed to boost its footprint in the online and mobile local ad markets. Post-GroupOn. Susan Wojciki, Google’s senior vice president of advertising, told the Wall Street Journal that, “cracking the local ad market is her biggest priority.”

This assertion and the appointment of Marissa Mayer, one of Google’s key executives, “to head up a new business focused on location services,” are, the WSJ notes, “are the latest sign(s) that Google sees location as a key driver of its core business of providing Internet ads.”

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